Age vs. Experience Not Always Obvious
By Tim Berry
It must be awfully hard to be a Gen Y person and have to deal with all the discussion about Gen Y and Gen Y stereotypes. At least with my generation, the baby boomers, we were all just one big vague hippy-long-hair-freedom stereotype and we didn’t mind it. But with Gen Y, all this stuff... Read More »
What? We Don’t Want Sex? Love? Health? Just Food and Cars?
By Tim Berry
This morning I opened Mashable’s What Men and Women Really Want, According to Social Media, a fun info graphic. You can see the conclusions here, in my illustration. Mine is a tiny clip of their much larger infographic, which has a lot more information. This is a lot of fun. My conclusion, however, is that... Read More »
LiftFive: My Favorite New Startup Launches
By Tim Berry
(Update: Time passes. This 2012 blog post is obsolete. Megan is now VP product at Octane AI, powering online commerce. Are you looking for real expertise in social media? Megan Berry today announced the launch of LiftFive, her new startup. I wish her all the best on this exciting launch day. And yes, she is... Read More »
Was it Social Media That Defeated that Bad SOPA/PIPA Bill?
By Tim Berry
I was delighted to read Vivek Wadhwa’s take on Social media’s role in politics on the Washington Post: To frame this battle properly, a loosely organized group of Internet leaders outwitted a well-funded lobbying organization. And they did so in grand style, convincing dozens of lawmakers to reverse their votes virtually overnight. he goes on to... Read More »
Curation is the New Creation
By Tim Berry
I think it was inevitable. First, the web, then blogs. Content is king. Then Facebook, and then Twitter, and social media is real. Long live the king. The king is dead. We’re gagging on all the content. We need curation. We need to gather and collect — call that curate — our favorite content. The... Read More »
Some of Social Media Marketing is Community Management
By Tim Berry
Suggestion: don’t just call it all social media marketing. Call at least part of it community management. Why? Because words and phrases get worn out. Or they get clogged like a motor boat’s propeller in a swamp. And social media marketing has been worn out by too many people with too many fake names talking... Read More »
Are Business Social Media Campaigns About Listening?
By Tim Berry
Brian Solis, author of Engage, expert on social media for business, posted The End of Social Media 1.0 last week on his blog. Not that there is a 2.0 or 3.0 exactly, he explains, but he says we’re at an inflection point. … the end of an era of social media that will force the... Read More »
Does it Take a Social Media Code of Ethics or is it Plain Obvious?
By Tim Berry
This is the complete unedited text of an email I received last week. It’s just the latest one. I get a lot of them. Hi Tim, I was wondering if you took paid guest posts on your site? Not a traditional “guest post” but one you’d be compensated for and have complete editorial control over.... Read More »
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