Infographic: Branding for Small Business and Startups

by Tim Berry

My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details of the big brand identity. It’s refreshing to see in this infographic some useful tips for minding branding for small business and startups. Read More »

10 business plan myths

10 Business Plan Myths That Hurt Your Business

by Tim Berry

The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be. And these 10 pervasive business plan myths get in the way, much... Read More »

Infographic Online Marketing 2018

Infographic: Online Marketing 2018

by Tim Berry

How to find customers generate leads and close sales in 2018. Read More »

20 Reasons to Write a Business Plan

by Tim Berry

A list of 20 good reasons for business planning in all businesses, not just startups. Strategy, tactics, cash flow, and lots more Read More »

10 Most Common High Tech Business Plan Fails

by Tim Berry

I was asked about high-tech business plan fails on Quora recently. So this isn’t about lean plans for all business owners, but just the business plans submitted for angel investment and business plan competitions. I read about 100 of those business plans per year. So here’s my list of high-tech business plan fails: Naive profits. Drives... Read More »

financial forecasting variance

Why Do We Need Financial Forecasts?

by Tim Berry

Business owners and managers do financial forecasting to enhance  management. Anticipate essential flows of money to manage them better. Forecasting is a necessary first step towards managing plan vs. actual results, which means course corrections. It’s like steering a business. A Quick Example Consider this simple illustration: You can’t identify changes in flow if you don’t... Read More »

Image of newspaper clipping

Flies Buzzed. And I Like Short Sentences

by Tim Berry

“Flies buzzed.” The best opening sentence I ever wrote. Also the best lead paragraph I ever wrote. And 42 years ago. I don’t even have the piece. It was lost in the 42-year shuffle. But it started with “Flies buzzed” and went on to describe the third day after a brutal hurricane with flooding that... Read More »

Take Real Steps to Fight Sexism in Tech

by Tim Berry

Harassment in the workplace. Sexism. Genderism. Bigotry and prejudice. Brogramming. Not just everywhere, but also in high tech, which – you’d think – should have been advanced past that backwardness. Silicon Valley too. Blue city, blue industry, in a blue state. If you’ve been off the grid for a while, read this from the New... Read More »

Do You Believe the Legendary Startup Failure Statistics. I Don’t.

by Tim Berry

This recent piece on startup failure statistics caught me eye on Twitter first, and I followed the links to discover Startups: Conventional Wisdom Says 90% Fail. Data Says Otherwise. | Fortune.com. Here’s a direct quote from author Erin Griffith: “I recently found myself carelessly repeating a statistic that I’d heard dozens of times in private conversations... Read More »

Service for Equity Formula

by Tim Berry

Say you are a service provider – consultant, designer, coder – and somebody offers you startup equity in exchange for professional service. I pondered this question after seeing it on Quora. I turned back to decades as a consultant, and decades dealing with startups, to come up with this sure-proof service for equity formula. Try... Read More »