The More You Use Facebook, the Worse You Feel
By Tim Berry
New research shows that the more you use Facebook, the worse you feel. This worries me because the more I use Facebook, the more I connect with friends and family, the better I feel. What's wrong with me? Now I'm worried. So now they are right. Dammit. Read More »
More than 100 Social Media Facts in 1 Infographic
By Tim Berry
My thanks to skilled.co for this huge (it scrolls forever) infographic with 115 must-know facts about social media. Read More »
Change in Social Media
By Tim Berry
I’m sorry. This post hosted a video that has been removed from the host news site and is no longer available. Some excepts from the accompanying story: “Change is happening faster and faster than it ever has before,” Andrea Breanna, the CEO and founder of tech company RebelMouse, told Fox News Latino recently, “and now... Read More »
Understand the New World
By Tim Berry
My Friday video this week in six years old now but still important. This is what is slowly and steadily replacing advertising. Here’s a quote: There is good news around the corner — really good news. I call it the idea of tribes. What tribes are, is a very simple concept that goes back 50,000... Read More »
Coming Crisis of Social Metrics
By Tim Berry
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone to far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We... Read More »
Business Lessons Learned in the Quarterback’s Endorsement
By Tim Berry
In the stadium, on the field, confetti everywhere, the Super Bowl is over, the winners celebrate. Team, journalists, and celebrities surround the star quarterback, 39 years old, whose team has won. This is the perfect end to a stellar career in pro sports. He has millions of eyes on him as he says: “I’m going... Read More »
Marketing Today: Sparing, Sharing, Caring
By Tim Berry
The principals of marketing don’t change. It’s still getting people to know, like, and trust you. But what works for marketing today has changed a lot, and continues to change, as technology levels the playing field and companies and people intermingle on even terms. Here’s what I see working: Sparing Winners are sparing their target... Read More »
Acronyms: Does BS Stand for Business Strategy?
By Tim Berry
What do you think of when you see the acronym “BS?” Do you think of business strategy? Maybe you should. I have nothing against real business strategy. I’ve posted on strategy often here. My favorites include 3 stories your business strategy depends on and defining small business strategy. My sense of it, boiling down three... Read More »
