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Is Marketing Dead?

August 5, 2011

I’m troubled. Some of the smartest, most successful people I know say marketing is dead. It doesn’t matter, they say. It’s a waste of time. Instead… … just build great product. Disrupt a big market. The buzz will follow. And it makes some sense. Did Facebook care about marketing, or product? What about Twitter? Amazon.com? [...]

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New Game: Social Media Snooping vs. Social Media Cleansing

July 13, 2011

The other shoe dropping: Business Insider posted This Company Will Expose All Your Most Embarrassing Online Moments a few days ago. It’s about a service company that helps employers by doing a social-media online background check on a potential employee. It was more than two years ago that I first saw a business plan for [...]

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A Few Good Posts for a Friday

April 1, 2011

These are some posts I recommended reading this week. My absolute favorite this week was Mark Suster’s 9 Women Can’t Make a Baby in a Month, on TechCrunch. Mark’s Both Sides of the Table is a great blog, by the way. And this is the thought at the heart of that post: Over funding often [...]

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My Recommendation About Your Twitter, Facebook, and LinkedIn

March 7, 2011

A couple of weeks ago I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, this blog, and so forth. When they asked me how I managed my online self in social media, my response went something like this: I [...]

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Case Study: Vizme, Adaptation, and Living with Facebook

February 10, 2011

I’ve been watching vizme.com since I first saw the demo about a year ago. It struck me as immediate coolness. Imagine being able to mix up a combination of online video and pictures that play when clicked, representing a topic, theme, idea, or brand; and putting that onto your blog or Facebook page as something [...]

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Social Media Business Reality Check

February 7, 2011

I took a one-hour flight over the weekend and ended up talking to a smart business owner — she has a bakery in a small town in Oregon — who doesn’t have any Web presence. What’s really cool is that her business, as she described it, is doing just fine. She makes a good living, [...]

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An Older Entrepreneur's 10 Takeaways from the Facebook Movie

October 8, 2010

I saw The Social Network last Friday night, and enjoyed it thoroughly. When it was over I was surprised. “What? Two hours already?” Here are 10 (mental) notes I took as I watched: This movie is fun. Aaron Sorkin (of West Wing and Studio 60) does a great job making entertainment from reality. The plot [...]

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3 Tech Benefits and 1 Threat for Guru Businesses

July 14, 2010

By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on.  I mean a person who makes a living by selling (real or imagined) expertise, experience, and knowledge. I was a business planning consultant for most of [...]

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For Better Market Research Get Real Clicks not Fake Answers

June 29, 2010

For real information, watching what people do is way better than asking them what they think, what they did, or, the worst case, what they intend to do. That’s why I like this new click-based and search-based research so much.  Don’t go with what people say; go with what they do. A great recent example [...]

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Social Media = Conversation. With the Mike On. In a Large Room. And the Record Button Pressed

March 3, 2010

I just read about a university student who was dismissed from the football team because he complained about the coach on his Facebook page. And there, in this person’s unfortunate plight, we get a good reminder: a lot of what happens in social media feels private, but isn’t. It’s publishing. It’s that feeling of private [...]

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