Startup Magic

Startups: The High of Creation, the Wizard of Oz

by Tim Berry

(Note: this is a rare guest post, the third in the right-year history of this blog. It was originally published in Medium as Why We Startup: the High of Creation and the Wonderful Wizard of Oz, written by Megan Berry, head of product @RebelMouse, my daughter. I’m reposting because it captures the thrill, and the... Read More »

Data Analysis

The Only Startup Metrics that Matter

by Tim Berry

I like this a lot. In The only startup metrics that matter — Medium, Josh Elman, who has had upper echelon stints with Facebook, Twitter, and LinkedIn, writes: “One of the things that I felt working on each of these is that we never looked at numbers or metrics in the abstract — total page views,... Read More »

Lessons Learned in Manning Endorsement

Business Lessons Learned in the Quarterback’s Endorsement

by Tim Berry

In the stadium, on the field, confetti everywhere, the Super Bowl is over, the winners celebrate. Team, journalists, and celebrities surround the star quarterback, 39 years old, whose team has won. This is the perfect end to a stellar career in pro sports. He has millions of eyes on him as he says: “I’m going... Read More »

objectification of women

Viral Video Protests Objectification of Women

by Tim Berry

Another Friday video. I found this last week in my Twitter feed, embedded in an Ad Age article about the advertising conversation around this viral video. You probably already saw it. I could say that the objectification of women is important to me because I have four daughters, but no, it’s not just that. It’s because... Read More »

trash_shutterstock_47526535_Blazej_Lyjak (1)

Bogus Experts Give Bad Startup Advice

by Tim Berry

How many self-styled startup experts have actually started a company? How many have gotten a startup to critical actually know what they are talking about? The online world of startup experts is infested with people who don’t know what they don’t know. I guess these people read the same tired clichés that sit in rich... Read More »

business plan projections

How To Forecast Sales and Profits Without Just Guessing

by Tim Berry

Yes, it’s – my title here – a real question, and I get it a lot: how to forecast sales and profits without just guessing. It’s a good question too, because it leads to a better understanding of how and why we use forecasting to help manage a business, and to predict starting costs and... Read More »

social media earthquake

Social Media Marketing Earthquake, Content Tsunami

by Tim Berry

(My latest column in the Eugene Register Guard. Click here for the original. Reposted here with permission) Social media marketing earthquake The social media marketing earthquake is already here. And, in keeping with the forecast theme in this month’s blue chip, here’s a prediction: content marketing tsunami. The shaking started as social media took off... Read More »

SBA-10-benefits

10 Benefits of Business Planning for All Businesses

by Tim Berry

(Note: I posted this Wednesday on the Small Business Administration’s Industry Word blog, where I am a guest expert. I’m reposting it here because it seems appropriate. Click here for the original.) It’s a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting... Read More »

jennifer-aaker-laughter-video

Laughter, Creativity, and Data to Prove What You Guessed

by Tim Berry

Here’s another Friday video offering. I admit that when I saw the title Boost Creativity with Humor, featuring this video by Stanford business school prof Jennifer Aaker, I was expecting funny. The Disney World story it opens with made me chuckle, but the video itself isn’t. But if you want studies to show that funny... Read More »

Business Plan Toolkit

How did Tim Berry grow Palo Alto software?

by Tim Berry

I was amused to check in with Quora this morning and find somebody had asked me to answer “How Did Tim Berry Grow Palo Alto Software?” Obviously that’s a question dear to my heart. So here’s what I answered, which seems fitting for this blog today. Slowly, carefully, bolstered by good product and reviews that... Read More »