Infographic Online Marketing 2018

Infographic: Online Marketing 2018

by Tim Berry

How to find customers generate leads and close sales in 2018. Read More »

20 Reasons to Write a Business Plan

by Tim Berry

A list of 20 good reasons for business planning in all businesses, not just startups. Strategy, tactics, cash flow, and lots more Read More »

steps

What Are the Normal Steps for Angel Investment?

by Tim Berry

Question: What are the normal steps for angel investment? What’s involved in submitting a business plan? I decided to answer this question here because I see it so often in email and in question and answer sites on the web, especially Quora, which is where I first saw it and answered it. Yes you do... Read More »

7 Things Wanna-be Entrepreneurs Need to Know

by Tim Berry

What do entrepreneurs need to know as they get started? Of course there’s need to know, absolutely; and there’s ought to know.  I was asked to come up with a list, and here is my best guess. Know the difference between cash and profits. You Think in Profits, but You Live on Cash. Things like sales... Read More »

Good Data Debunking Popular Startup Myths

by Tim Berry

Contrary to popular startup myths and misunderstanding, tech founders aren’t mainly younger than 30. They are generally well educated, not dropouts. They tend to start up where they are, instead of moving to Silicon Valley or other tech hubs. Here’s a summary of data published by the Kauffman Foundation: We observed that, like immigrant tech founders, U.S.-born... Read More »

Infographic: 12 Visual Principles For Everyday Design

by Tim Berry

Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and business are full of designs we do ourselves. Profile pages, presentations, for example. Turning to designers is a luxury that takes time and money. And I care about quality too, so this... Read More »

10 Most Common High Tech Business Plan Fails

by Tim Berry

I was asked about high-tech business plan fails on Quora recently. So this isn’t about lean plans for all business owners, but just the business plans submitted for angel investment and business plan competitions. I read about 100 of those business plans per year. So here’s my list of high-tech business plan fails: Naive profits. Drives... Read More »

financial forecasting variance

Why Do We Need Financial Forecasts?

by Tim Berry

Business owners and managers do financial forecasting to enhance  management. Anticipate essential flows of money to manage them better. Forecasting is a necessary first step towards managing plan vs. actual results, which means course corrections. It’s like steering a business. A Quick Example Consider this simple illustration: You can’t identify changes in flow if you don’t... Read More »

Walter Cronkite

What Happened to Mainstream Journalist Ethics?

by Tim Berry

Question: Where are journalist ethics these days when we need them as much as ever?  My answer: Real journalists are trying as hard as ever. The tradition of journalist ethics is strong inside the profession among those who are still operating as reporters of news. News values, the goal of objectivity, the need for facts... Read More »

Image of newspaper clipping

Flies Buzzed. And I Like Short Sentences

by Tim Berry

“Flies buzzed.” The best opening sentence I ever wrote. Also the best lead paragraph I ever wrote. And 42 years ago. I don’t even have the piece. It was lost in the 42-year shuffle. But it started with “Flies buzzed” and went on to describe the third day after a brutal hurricane with flooding that... Read More »