Case Study: Vizme, Adaptation, and Living with Facebook

(Update 2014: Vizme didn’t make it. Its founders went on to other things. In the end, it’s another interesting technology that didn’t have the right combination of marketing, sweet spot problem and solution, traction, work, and luck)

I’ve been watching since I first saw the demo about a year ago. It struck me as immediate coolness. Imagine being able to mix up a combination of online video and pictures that play when clicked, representing a topic, theme, idea, or brand; and putting that onto your blog or Facebook page as something like an icon (it’s actually bigger than an icon, but circular, as shown here) that plays when clicked.

To give you an idea, I went over to and picked up a token for sharing. If you click the image here, a vizme token, it should take you to some person’s creative work patching together SuperBowl commercials from YouTube. In this case, it’s a lot like a YouTube playlist, but it’s a dark background and a much more direct, less cluttered, interface. I could share it on Facebook, Twitter, or, like here, on a website. And it’s free.

I’m interested in Vizme for several reasons: It’s in Eugene, OR, so it’s local to me. It entered the Willamette Angel Conference investment contest last year, and I’m a member there, so I got to watch the pitch. It didn’t win, but it did get my vote on the first ballot. I like Dan Mayhew, one of the three founders. I think it’s a cool idea, well implemented.

vizme logoPerhaps most important, though, is the principle of adaptation. While I’ve been watching, the vizme founders have gone up and down in sophistication of the interface as they went through early users and had to make changes. They’ve had to adapt to changes in the Facebook interface that (entirely by accident, without any bad intentions on Facebook’s part) changed the way the tokens work. And they’ve been scrambling for angel investment, testimonials, advisors, and interface adaptations to fit the changing face of social media. And their revenue model has been revised and adapted several times.

And, as a great example of what happens in the startup world, life goes on. Facebook changes, vizme adapts. Users work with it, suggest changes, and vizme adapts. Those changes affect the revenue model, and vizme adapts.


  • Tweets that mention Case Study: Vizme, Adaptation, and Living with Facebook -- says:

    […] This post was mentioned on Twitter by Tony Mack, Gretchen Glasscock and Abel Creative, Gretchen Glasscock. Gretchen Glasscock said: Case Study: Vizme, Adaptation, and Living with Facebook: TweetI’ve been watching since I first saw the… […]

Leave a Reply

Your email address will not be published. Required fields are marked *