How To Increase Your Klout Score

by Tim Berry

This is just a reminder of how much understatement, and, for that matter, blog formatting can affect the message. I apologize to Jason for including the whole post like this (with the picture) but it works too well to quote out of context. He makes a great point. And the visual works perfectly. Read More »

Twitter is the Brush, Not the Painting

by Tim Berry

On one hand, twitter offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way of the real business. Can both hands be right? Yes. The one hand: I spend... Read More »

And I Thought I was a Friend and Colleague…

by Tim Berry

Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect. Sad. Quite a demotion. From friend and colleague to prospect. You do know what I mean, right?... Read More »

The Really Simple Math of Social Media

by Tim Berry

Here’s a walk down memory lane. Those basic math properties we had to memorize in the seventh grade. Transitive Property of Social Media This one is taken from the transitive property of equality, which, in case you don’t remember your seventh-grade math, is that if a = b and b=c then a = c. For... Read More »

3 Tech Benefits and 1 Threat for Guru Businesses

by Tim Berry

By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on.  I mean a person who makes a living by selling (real or imagined) expertise, experience, and knowledge. I was a business planning consultant for most of... Read More »

Twitter Didn’t Invent Hilarious One-Liners

by Tim Berry

I just read The Rise of Comedy on Twitter on Mashable. The tweets they reproduce there make me jealous. I love Twitter, but I’m not funny on Twitter, or at least not on purpose. But then I’m not particularly funny off Twitter either. And then there’s also Top 7 Hilarious Fake Tweets on Huffington Post a... Read More »

5 Steps for Dealing with Social Media Malice

by Tim Berry

Let’s say you’re involved in social media for your business and you’re the victim of a social-media attack. Somebody you don’t really know singles you out because he’s mad at your company, or had a bad day, or whatever; and launches an attack out of the blue, mentions you and the company you work for,... Read More »

Damned Commercial Crap Threatens Social Media

by Tim Berry

The stupid comments that are just thinly-veiled ads, disguised as blog comments … the twitter traffic that’s just “buy me buy me” … like the spam that threatens to drown email altogether, it’s not just annoying. It’s destructive. It’s a damned shame. Yesterday the comment here below was submitted … … as an addition to... Read More »

Can You Have a Business Identity on Twitter?

by Tim Berry

Imagine a conversation, maybe a group of people standing around talking at a cocktail party or networking event. One of them wears a logo suit, like one of those mascot costumes, that hides the face and presents the person as the logo character only. Maybe it’s something like Ronald McDonald, or Tony the Tiger, the... Read More »

Klout Puts Metrics Into Social Media Management

by Tim Berry

I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they... Read More »