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The Really Simple Math of Social Media

Here’s a walk down memory lane. Those basic math properties we had to memorize in the seventh grade. chalkboard

Transitive Property of Social Media

This one is taken from the transitive property of equality, which, in case you don’t remember your seventh-grade math, is that if a = b and b=c then a = c. For social media that’s

If social media increases transparency, then it’s as good or as bad for your business as is having the customers see you better.

I kind of like this. In the old days, we saw the business as what its advertising agency and marketing budgets were able to construct for as its facade, also called brand. Nowadays, to the extent the business is operating in Facebook or Twitter, we get a better view. Is it still all corporate and snazzy and artificial?

People are discovering that they like the story and the people in the business, aside from its paid advertising. I’d like to think this helps real people, and small business, compete against manufactured images and big marketing budgets and large business. Fingers crossed.

Applied Elasticity in Social Media

According to Wikipedia, elasticity is the ratio of the percent change in one variable to the percent change in another variable.

According to me, elasticity in social media means that the percent change in the number of active social media participants will be matched by the percent change in the number of social media experts and social media coaches. So the active social media population will always be 50 percent social media experts and 30 percent social media coaches.

Oh-oh. Does that sound cynical?

(Image credit: Marc Dietrich/Shutterstock)


  • Jason Ansley says:

    Interesting post. Can you further explain your social media elasticity concept? How do you arrive at 50/30 and where are the other 20%? are they non-users?

    If so, then you have an 80/20 rule as well. How does that play into your concept?

    Interestingly enough, social media at times feels as though it is only experts marketing to other experts. How do we break the cycle? How do we involve more “non experts”?

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