Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect.
Sad. Quite a demotion. From friend and colleague to prospect.
You do know what I mean, right? A “dear Tim” message that’s obviously based on a single message barely customized to change the first names? And when you get it, don’t you feel just like I do, as in “Damn. I thought I was a friend and colleague. And it turns out I was just a prospect.”
Are you doing that with your email campaign? Or with Twitter, LinkedIn, or Facebook? Because if you are, then I’ll bet you it’s not working.
(Image: Blazej Lyjak/Shutterstock)