June 24, 2010
“if I have a marketing plan, do I need (or want) a business plan too?” Good question. And so is its opposite question too, “if I have a business plan, do I also need (or want) a marketing plan?” As for a lot of these planning questions, you’re going to get different answers from different [...]
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May 26, 2010
It’s about time that business writers, assorted experts, entrepreneurs, academic and the rest start focusing on the huge damaging and wasteful misunderstanding that most of us have contributed to: that completely out-of-date idea that a business plan is a document, done once, related to raising money. So I’m delighted to see Seth Godin jumping onto [...]
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