The original skit was on Saturday Night Live, Season 1 Episode 5. Dan Ackroyd was the husband, Gilda Radner the wife, and Chevy Chase the announcer. It’s become a bit of a Silicon Valley icon, standing for something: 
Wife: New Shimmer is a floor wax!
Husband: No, new Shimmer is a dessert topping!
Wife: It’s a floor wax!
Husband: It’s a dessert topping!
Wife: It’s a floor wax, I’m telling you!
Husband: It’s a dessert topping, you cow!
Spokesman: [ enters quickly ] Hey, hey, hey, calm down, you two. New Shimmer is both a floor wax and a dessert topping! Here, I’ll spray some on your mop.. [ sprays Shimmer onto mop ] ..and some on your butterscotch pudding. [ sprays Shimmer onto pudding ]
That was a long time ago, but in fact, Lemon Pledge is still today a floor wax, and it still smells like lemon. And there are multiple lemon dessert toppings. The Pledge in question is an aerosol can with lemon design. You can smell it, almost. And there’s a note of truth in that lemon shows up a lot in floor care and cleaning products, and lemon shows up a lot in dessert things.
I think it was a spoof on the beer commercials in which people would argue whether the beer was good because of low calories or great taste.
It also reminds me of a young person we knew years ago, who was in his late teens, who, when asked what he wanted to be, answered with certainty: “a singer or a doctor.”
I’ve searched YouTube to no avail, but I did find a video of the original skit here.
And then there’s the song “Did You Ever Have to Make Up Your Mind,” as recorded by the Lovin’ Spoonful during the 1960s.
True, if you press me on it, there are the occasional products like Arm and Hammer Baking Soda, which is a tooth care product, a baking ingredient, and an odor fighting powder, among other things.
But most products, and most businesses, have to decide. You can’t be a dessert toping and a floor wax at the same time. Deal with it. You have to focus.
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Comments
Concentrating your business on just one thing is so important, especially as a new business. Even if you want to be two things, like floor wax and a dessert topping, there is always time for expansion later. Excel at one specific element first, and then when you have made a name for yourself and you have a large, loyal consumer base, maybe start thinking about new ventures.