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Build Your New Business By Doing Your Old Job Better

I know a bright, ambitious guy who didn’t have the patience to stay in school and ended up stocking retail store shelves for a major consumer products company. He stuck with that company, moved up from shelf stocking to sales, and the up again from there to sales management, and eventually, up to country manager for a subsidiary in another country.

And when he started his own business, what was it? Restocking retail shelves for consumer manufacturers. Right where he started. Only in his case, he was the owner, not the employee. He made a service of doing well what needed to be done. In just five years of it he had several thousand employees, and several very important major consumer manufacturers as clients. Before he was 10 years into, he sold the company for $10 million. He now lives happily in Switzerland.

That’s kind of my own story with business planning software. I was doing business planning for clients, and that led to developing templates for clients, which became a software product. That’s essentially the same thing: building a business based on doing what you’re already doing, but on your terms.

So that’s a thought for today: do your own business, not by doing something completely different, but by doing what you’re already doing, just better.


  • Shardul says:

    You are absolutely on the dot Tim! As we rise through our corporate careers we tend to forget/ignore the primary skill sets that made us successful in the first place. When starting your business focus on the basics and the complexities will take care of themselves. Your clients will treaure you for the world class value that you bring to the table. Great post! Thanks!!

  • Annie says:

    Great idea for starting your own company. It is important to know and understand what you do in order to sell yourself and ideas to others. Being totally familiar with the industry is a huge plus. Interesting idea.

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