I just read How To Write Seductive Sales Copy Like Apple on Kissmetrics. Good stuff. See, I’m doing it.
But, oh, yeah, it’s really hard. And it seems so easy when you look at it. Post author Henneke Duistermaat gives great examples, taken straight from Apple copy. Inspiring, but hard to do.
For example: One big idea. Short, broken sentences. Stories. Analogies.
Not for nothing: my post today on Up and Running is an ode to copywriting.