One good step in strategy is understanding your business identity. Look in a conceptual mirror, at your business, not yourself; consider honestly what you see in that mirror. Who you are as a business, how you’re different, what you like to do, what you’re especially good at, and what you’re bad at.
This is like a fingerprint. It’s unique to you. Or, in this case, unique to your business.
Think about strengths and weaknesses. Think about core competence. What makes you special? What can you do for people that’s different or better than what anybody else can do?
You can’t do it in a vacuum. You have to do something other people will pay money for. It’s not all about you. Still, it’s a good first step. Start there.
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