Charlie Chaplin 1940 Speech

Greatest Speech Ever

by Tim Berry

This week’s Friday video is one we should all watch. It’s just four minutes. It’s amazing. Incredibly, it was recorded more than 70 years ago, but seems like it applies in every detail to the world today. If you don’t see it here, here’s the link: https://www.youtube.com/watch?v=V1fMvLbE85E And by the way, my thanks to my... Read More »

Balance_at_sunset_bigstock_3393994

What Business to Start? Look in the Mirror. Depends on You.

by Tim Berry

I’ve always said that what business is right for you depends not on the market, or what’s hot, but on who you are. So look in the mirror. I get a steady flow of questions about what business to start, and I see them almost every day on Quora.com, my favorite question-answer platform. With this... Read More »

3D_balance_shutterstock_47605786_Loewe

Planning and Paradox

by Tim Berry

Business planning is full of paradox. Here are some interesting examples. Business plans are always wrong, but nonetheless vital. Wrong because they're predicting the future and we're human, we're fallible, so we don't get it right. Vital because we need... Read More »

Warnings Unheeded

Fifty Years of Progress

by Tim Berry

Fifty years ago, a generation of college kids thought we had the power to change the world. The age of aquarius, the greening of America, the global revolution. How did we do? Fifty years ago, back in the sixties, farsighted people started warning us all about the damage humans were doing to earth. and it happened... Read More »

Hit the Target

Elevator Speech Part 4: Delivery

by Tim Berry

In the real world, you know your so-called elevator speech and you use it when appropriate. Every time you do it, you and it get better. I'd recommend taking time out and working on it, but you probably won't; you're... Read More »

TED-Margaret-Heffernan

Video: TED Talk: Dare to Disagree

by Tim Berry

My Friday video this week is from another TED talk, Dare to Disagree, by Margaret Heffernan. If you don’t see it here, you can click the link: http://www.ted.com/talks/margaret_heffernan_dare_to_disagree?language=en. We are in very strange times, in my view, based on 60+ years of life in the U.S.A. We need to find a way back to working together... Read More »

Elevator Speech What You Offer

Elevator Speech Part 3: What You Offer

by Tim Berry

Now explain what that person you're selling to gets. Or the organization. You've personalized the need or want, identified your unique qualities to solve the problem, and now you have to put the need or want in concrete terms that... Read More »

Elevator Speech

Elevator Speech Part 2: Why You?

by Tim Berry

In the next part of your elevator speech address 'why you'? Why your business? What's special about you that makes your offering or solution interesting to the target person or organization you just identified. That was my previous post. This... Read More »

Microphone

Elevator Speech Part 1: The Market Story

by Tim Berry

If you can't say it in 60 seconds, you have a problem. Your strategy isn't clear enough. Nowadays we call it "the elevator speech," meaning a quick description of the business that you could do in the time you share... Read More »

Form Follows Function

Lean Business Plan: Form Follows Function

by Tim Berry

Your lean business plan is no more than what you need to run your business. In the beginning, it might be as simple as an elevator speech. Be able to talk through those key points: the customer story, what makes you unique, how you’re focusing and on what you’re focusing, and, if it comes to that,... Read More »