No, it’s not really the format, the pictures, or the design … although those help. Ugly, confused, or disjointed is never an advantage. But what makes a successful pitch in a pitch presentation to investors is not the cosmetics; it’s the content.
Question: Is there one unique piece I’d seen in a successful pitch that made angel investors immediately interested in a startup? No, not really. No one unique thing comes to mind. But here are five things that I’ve seen that make for a successful pitch. Important, but not unique.
Note: this comes from one of my Quora answers: What is one thing you’ve seen in a pitch that makes you stand up and take notice?