Read Malcolm Gladwell’s "Blink"

I finished Blink: The Power of Thinking Without Thinking last weekend. You don’t need me to tell you this because the reviews have been fabulous everywhere, but still, read Blink. If you’re running a company, you need to know what this book will tell you. The power of thinking without thinking.

Then there was a comment mentioning Blink yesterday in response to my post here on happy companies and happy employees. That was a reminder that I wanted to recommend that book here.

Here’s some teasers: the amazing history of marketing colas by taste test, and how that relates to marketing politicians, and why CEOs are almost always tall. It’s about the way we think, and the way we perceive. This book is fascinating, a page turner, and it’s important. Read it.

— Tim