In 10 Ways You Should Never Describe Yourself, on Inc.Com, Jeff Haden makes an extremely important distinction. He writes:
Here are some words that are great when used by other people to describe you, but you should never use to describe yourself.
For example: motivated, creative, guru, passionate, innovative. Jeff lists 10 of them.
I didn’t see it as clearly until I read it the way he put it. Somebody else calls you Guru, congrats. Call yourself a Guru — or passionate, innovate, creative — and, well, not so much.
Nice post. Good point.