Do You Know The Single Most Powerful Word in Business Writing?

Whether it’s email, Twitter, Facebook, or — going back to the ancient days — even business letters and proposals, the single most powerful word in business writing is “you.”you

Whatever else happens, if you start with “you” then you are on the right track.

You asked me …

You missed this …

You suggested …

You should know …

You’ll be surprised …

You … you … you … you…

I see this a lot in the new world of social media, but, for the record, it’s been true since we were writing letters and proposals with IBM Selectric typewriters. Know your target reader. Start with the reader, what they want, what interests them, and you’ll do better. That’s just as true today.

(Image: istockphoto.com)

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Get the Bplans newsletter:

Expert business tips and advice delivered weekly.