Planning, Startups, Stories

Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

Can You Really Start a Business in Three Weeks?

Yes, you can. Maybe not all businesses. Maybe not any business. Some businesses, though, can start in three weeks. My first business started the day a former client called and asked my to do a market study in Venezuela. That changed things from one day to the next.

That’s a true story. If you’re curious, I posted that one a few months ago on this blog as The First Day of a New Business.  That’s one example. There are millions.

There are 21 million companies in the United States without employees. I wonder how many of them started up in 3 weeks or less.

A 2006 study sponsored by Wells Fargo and Conducted by Gallup found that the average startup cost was about $10,000. I wonder how many of those started in three weeks or less.

It would be easier to count the businesses that can’t start in three weeks, because there are a lot fewer of them.

Even in those cases, however, you can play with the definitions. You can call it starting in three weeks if you get the team together, the basic idea settled, the first legal steps taken, and you start the search for the location and start the search for funding.

Why do I care? That’s a reasonable question. Yesterday Sabrina Parsons and I finished our compete draft of a book called “Start Your Business in Three Weeks,” to be published by Entrepreneur Press next fall.

That was the second book draft I’ve sent to Entrepreneur in two months, and the last for a long time. Of course I/we didn’t write them that fast, they were both a long time coming. That’s what happens, I guess, when you name a new CEO for a company and task its long-time president with blogging writing, teaching, and speaking.

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