“No battle plan ever survives first contact with the enemy.” – Helmuth von Moltke.
Everybody has ideas, Millions of business ideas are floating around everywhere. Every problem anybody encounters is a solution waiting to be unwrapped. Every time somebody follows the comment “there should be a better way” by suggesting a better way, that’s a business idea.
An opportunity is way more important than an idea.The difference between idea and opportunity is huge. An opportunity is an idea somebody can execute, An opportunity is an idea you can execute on because the technology and product development will succeed, people want to pay for it, there is a team with the capability to execute, the needed resources are available, and the economics will work. Ideas have no value because nobody owns them and there are billions floating around every day. Opportunities are the beginning of something that can gain value.
That idea you have, the one you think will make millions? If it’s any good at all, you’re not the only one to have it. You’re right now in a race with somebody else to execute on it. What’s more likely, however, is that it won’t make it through the gauntlet of execution. It’s really hard to get from idea to opportunity.
Why am I sharing this discouraging word?
So what do you do with an idea?
You gather a team, you develop early versions or minimum viable versions, prototypes, get on kickstarter, get traction, and so forth. You execute on the idea. And if you can’t find people who want to join you, get a clue.
(Image: courtesy of archiexpo.com)