It’s not that I’m against free webinars. Just cool it with the shouting, all-caps, annoying FREE!. It’s not a differentiator. It’s not unusual. Lead with something else.
You’re not Oprah giving every member of your audience a new car. You’re not giving away free meals, or even free coffee. You’re doing a webinar. They’re almost all free. My email collects 5-10 webinar invitations every day, all of them free. Get over yourself.
I’ve got nothing against free webinars, I present free webinars too. I really like the technology. It’s a great medium. I just really don’t like marketing as if FREE! is something that matters in a webinar.
And, come to think of it, have we not come to an age in which free is so frequently assumed with so many content and expertise offerings that it’s become odd, a bit jarring, to make such a point of it? Free webinars, free blogs, free movies, free radio … all I get when you shout out FREE! is that you’re a bit out of touch.
And, wait a minute … maybe your webinar, or whatever, would be more successful if you gave it a value. Is it worth it?
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