I just bought Predictably Irrational. I haven’t read it yet, but I had to buy it because I just read Jeff Atwood’s 9 Ways Marketing Weasels Will Try to Manipulate You on Coding Horror. Jeff relates his post and the nine ways to that book. Jeff says:
In fact, it’s already happening. Witness 10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing. Don’t say I didn’t warn you.
What the book talks about, according to these posts, is our craziness as consumers with pricing, supply and demand, and behaviors that don’t really make sense, but happen all the time.
And the conclusion, which makes Jeff Atwood uncomfortable, is the sense of “marketing weasels” manipulating us. Or, the less aggressive sense of it, how marketers can capitalize on consumers’ irrational behavior. I have trouble with all this, because it seems like really good stuff for running a business, but I don’t want to see a weasel when I look in the mirror.