Free Business Planning Webinar:

AI and Your Plan Register Now

9 Women Can’t Make a Baby in a Month

I’ve been meaning to post about Mark Suster’s 9 Women Can’t Make a Baby in a Month for a couple of months now. What a great reminder, and useful in a lot of contexts.

Mark makes his point about the dangers of overfunding a startup with too much outside investment. He says:

Over funding often produces bad behavior in early-stage companies. You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And having too much money certainly raises board expectations that you will do big things quickly. No board is going to give you $25 million up front and then expect your year-one staff expenditures to be $2 million.

And that’s great; well said. But I think the underlying problem applies to a lot of other areas in a business. Having three developers doesn’t mean the software project will be done three times faster. A lot of things take time, and time doesn’t divide into meaningful units like bricks.

Mark is a venture capitalist who also maintains an excellent blog called Both Sides of the Table.


  • Richard Strange says:

    Start-ups often get cash at the wrong time. The cash can make them get hit like a drug. At the wrong time, the investment make them feel like they have achieved their goal and the passion and the pain disappears and often so does the original goal.

  • Berislav Lopac says:

    In software development, this principle is well-defined in the book “The Mythical Man-Month”, and is summed up as the Brooks’ Law, after that book’s author:

  • Tyler Ward Is-Bored says:

    Our ever impatient culture would like to think that Rome was built in a day. Although we may be able to replicate the appearance of Rome in a short time frame, what we create would never stand the test of time. Great things take time and nothing will ever change that. The best sort of funding in business is accelerator funds. Startups are too fickle and too unpredictable for excessive investments of anything other than sweat to ever work on the front end and. It obviously may still work, but it wasn’t due to the excessive funding.

Leave a Reply

Your email address will not be published. Required fields are marked *