So imagine yourself working on a few variations of a blog post headline when your editor says one of them, perhaps not your favorite, would be better for SEO (search engine optimization). That’s what we call a no brainer. Never say no to better SEO. Period.
I was in a conversation along those lines yesterday. It reminded me of one of my favorite little life-advice snippets has always been “never say no to an offer of a breath mint.” If you don’t immediately see why, think about it.
I asked around, got some help from friends, and came up with the following “never say no” list:
- Never say no to better SEO. This is about websites and blog post headlines. If you’re not sure what’s going to give the best SEO, that’s one thing. But if you know, or somebody who has reason to know tells you, follow the SEO.
- Never say no to free publicity (even the bad stuff generates interest).
- Never say no to product or business or customer feedback. And, taking that to a broader scale, never say no to free advice. Digest it, analyze it, decide for yourself whether it’s good advice or not, and act on it or not. It’s your choice. But first, listen.
- Never say no to your IT people. The computer you save may be your own (our IT guy suggested that one).
- Never say no to an opportunity to learn something new and useful.
Honorable mentions: these last two are a bit off the small business and entrepreneurship setting as a target, but I decided to include them both, one because it’s good life advice and the other because, like its author says, “it’s in the manual.”
- Never say no when your own child asks: “will you play with me?”
- Never say no to a hostage taker. It’s in the manual.