Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

10 Emails That Shouldn’t Have Been Sent

Oh dear. How would you like to be the sender whose name I’ve blocked out here? Charged, apparently, with emailing a press release to bloggers, and struggling with a technical problem, he ends up creating this blight on my inbox (and probably doesn’t even know he’s done it):

I count 11 repetitions, the same message, the same sender, and even the same sending minute (although you can’t see that in this view).

And I wonder … do you think one of the 15 absolutely important things recommended is to test all email list sending utilities before hitting ENTER? Or would that be the 16th?

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