Social media

Social Media is Littered with Business Carcasses

March 23, 2012

It occurs to me that the social media landscape is littered with the carcasses of failed business efforts. There are blogs that started, had some posts, then stopped. Twitter accounts that tweeted for a while and then stopped. Facebook accounts that never get updated. The accounts stay there, visible, abandoned, but dead. Like carcasses. And [...]

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Age vs. Experience Not Always Obvious

March 14, 2012

It must be awfully hard to be a Gen Y person and have to deal with all the discussion about Gen Y and Gen Y stereotypes. At least with my generation, the baby boomers, we were all just one big vague hippy-long-hair-freedom stereotype and we didn’t mind it. But with Gen Y, all this stuff [...]

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What? We Don’t Want Sex? Love? Health? Just Food and Cars?

March 13, 2012

This morning I opened Mashable’s What Men and Women Really Want, According to Social Media, a fun info graphic. You can see the conclusions here, in my illustration. Mine is a tiny clip of their much larger infographic, which has a lot more information. This is a lot of fun. My conclusion, however, is that [...]

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Was it Social Media That Defeated that Bad SOPA/PIPA Bill?

January 26, 2012

I was delighted to read Vivek Wadhwa’s take on Social media’s role in politics on the Washington Post: To frame this battle properly, a loosely organized group of Internet leaders outwitted a well-funded lobbying organization. And they did so in grand style, convincing dozens of lawmakers to reverse their votes virtually overnight. he goes on to [...]

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What Would You Do About This Facebook Post?

January 17, 2012

Hats off to Inc Magazine for this great treatment of a problem a lot of business owners face. In this case it’s a man named Mark, who discovers: Recently an employee put a photo of the cover of the book Your Company Sucks on their own Facebook wall, titling the entry “Succinct.” To his great [...]

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Does it Take a Social Media Code of Ethics or is it Plain Obvious?

August 8, 2011

This is the complete unedited text of an email I received last week. It’s just the latest one. I get a lot of them. Hi Tim, I was wondering if you took paid guest posts on your site?  Not a traditional “guest post” but one you’d be compensated for and have complete editorial control over. [...]

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New Game: Social Media Snooping vs. Social Media Cleansing

July 13, 2011

The other shoe dropping: Business Insider posted This Company Will Expose All Your Most Embarrassing Online Moments a few days ago. It’s about a service company that helps employers by doing a social-media online background check on a potential employee. It was more than two years ago that I first saw a business plan for [...]

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Compare Your Marketing Mix to This Bar Chart

June 30, 2011

The eloquent bar chart here speaks long and loud about changing the marketing mix. It shows where marketers report their business lead come from. Look at it and tell me what it says about the businesses that aren’t at all online: I picked this chart out of literally dozens of great charts related to marketing, [...]

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True Story: Twitter, Business, An Introvert Looking Out

June 9, 2011

The other day I read Can Twitter Rescue Introverted Students? in the Education section of www.good.is. It reminded me of what Twitter has done for me in business. This is a true story. I believe in the essential truth the Jungian personality types and I’ve tested myself several times. I always test close to the [...]

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My Recommendation About Your Twitter, Facebook, and LinkedIn

March 7, 2011

A couple of weeks ago I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, this blog, and so forth. When they asked me how I managed my online self in social media, my response went something like this: I [...]

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