Bplans.com Palo Alto Software
 
 

Posts tagged as:

Seth Godin

5 Kinds of Trolls Hiding Under Business Bridges

by Tim Berry on October 28, 2009

in Business Ethics, Business Stories, Social media

You could call this post the taxonomy of trolls. I thought there were fairy-tale creatures, ugly and mean, living under a bridge, interfering with innocent travelers. It turns out, though, they’re real. Just like in the three billy goats gruff fairy tale, they are hiding along the way, jumping out to cause trouble.
I like [...]

{ 5 comments }

Planning is Stories

by Tim Berry on September 21, 2009

in Business Planning, Business Stories, Reflections

There can be great truth in stories. People have communicated in stories from the very beginning. We use stories to tell about God, family, each other, and business. Stories can be true or false by the message they carry, not just what happens in the story. Fables, parables, short stories … think about how much [...]

{ 2 comments }

Maybe Writing Isn’t So Obsolete After All

by Tim Berry on September 10, 2009

in Weblogs, Writing

Just a few years ago I was mourning the loss of the printed word in our media-hungry and web-hungry society. Even people I really respect, although most of them much younger than I, were starting to show cavalier disregard for the English language. I’d grimace while reading something that mistook then for [...]

{ 4 comments }

Marketing Textbook in Top 250 Blog List

by Tim Berry on August 20, 2009

in Marketing, Teaching Business, management

What if the question was: what’s the best book about marketing to read and recommend? And the answer was: read this compilation: Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas. How things have changed. 
Not Kotler’s Principles of Marketing, not Seth Godin’s Permission Marketing, not even Jay Conrad Levinson’s Guerilla Marketing. But [...]

{ 4 comments }

2 Pictures, 200 Words, Lots of Ideas.

by Tim Berry on August 10, 2009

in Business Research, Creativity, Technology, Twitter, Web/Tech

Pictures, words, ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas.
The first, a chart by Seth Godin:
This is one of those things that [...]

{ 2 comments }

Blogging: 10 Things To Do with A Bad Headline

by Tim Berry on July 2, 2009

in Weblogs, Writing

I thought it was one of my better posts ever on Huffington, A Great Debate About Ideas, because it covered something really important — the battle of free vs. not — and tied Chris Anderson, Malcolm Gladwell, Seth Godin, and Ellen Goodman together.
But it wasn’t, it turns out, because of a dull deadline. Maybe I [...]

{ 5 comments }

Dan Schawbel, Me 2.0, and Personal Branding

by Tim Berry on April 7, 2009

in Books, Business plan marathon, Social media, Weblogs

What does personal branding mean to you?
To me it used to be about well-known experts whose names became brands in an almost-traditional business sense: Guy Kawasaki, Seth Godin, Tom Peters; they were experts whose names sold books and speaking engagements. Lately my view of personal branding has expanded as I start following John Jantsch, Anita [...]

{ 1 comment }

Really Good vs. Pretty Good vs. Adequate

by Tim Berry on April 2, 2009

in Creativity, Entrepreneurship

One of my favorite quotes,  by Adam Osborne talking about product development, gives way to Seth Godin talking about running your business.
Adam was a writer first, and a personal computer industry pioneer later. I met him when he spoke to my class at business school, then followed his nova-star company, Osborne Computers, as it rose and [...]

{ 2 comments }

What’s This Information Worth to You?

by Tim Berry on September 11, 2007

in Business Research

In running a business, speaking to groups, teaching a university class, I’ve learned that often an exact-sounding guess in the right range is more useful than “I’ll check on that and get back to you” or “I’m not sure exactly,…

{ 0 comments }