Baby, Bathwater, and Business Planning

By Tim Berry

Which is better: aiming at something from a great distance and committing to that without flexibility; or setting a general direction and moving towards it in smaller flexible increments? The second is better. Of course. The first is like the myth of the business plan, the way it’s frequently misunderstood. The second is business planning,... Read More »

A Great Time for Planning

By Tim Berry

It’s a very cold and very foggy morning in Western Oregon on Monday Dec. 28. This is that strange week we get every year, right in the middle of holidays. A lot of companies close. Retail does a lot of business. And it’s a great time for planning. I emphasize planning, not just the plan.... Read More »