Matthew Scott

10 Blogging Tips. My 1,000th Post on This Blog

July 21, 2010

Last night I was halfway through a draft post patting myself on the back, illustrated with champagne glasses, when my youngest daughter, Megan, called from San Francisco, where she lives now. That’s @MeganBerry to you, blogger and social media expert,  marketing manager of Klout.com. So I asked her this: “What do I do with my [...]

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A Drop of Credibility in an Ocean of Experts

October 6, 2009

In an ideal world, saying no to one thing makes you more credible when you say yes to another. Telling a caller the truth about what your product doesn’t do makes them more likely to call back when they need what it does do. Turning down one kind of consulting job because you’re not expert [...]

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What Do Teachers Make

May 1, 2009

You and I and a lot of students, parents, and teachers ought to thank my friend Matthew Scott for posting this on his Strategic Incubator blog. Do yourself and your kids and their teachers a favor, take five minutes, and look/listen to a great presentation. Matthew was making the point that all businesses are sometimes [...]

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