Can You Guess Small Business Owners’ Main Concern?

by Tim Berry

What keeps small business owners up at night? It seems so obvious. It’s the first guess anybody dealing with them would make. But here’s a survey that — to the extent any survey does — proves it.  Thanks to Marketing Profs I found Constant Contact’s (the email marketing company) Small Business Pulse survey for 2012.... Read More »

For Better Market Research Get Real Clicks not Fake Answers

by Tim Berry

For real information, watching what people do is way better than asking them what they think, what they did, or, the worst case, what they intend to do. That’s why I like this new click-based and search-based research so much.  Don’t go with what people say; go with what they do. A great recent example... Read More »

The Truth in a Graphic About High-Tech Distractions

by Tim Berry

I just couldn’t resist sharing this. It’s called The Hierarchy of Digital Distractions, and it’s brilliant; and even better in full size, so you should click this link or on the picture to see the original. I got it from Ann Handley, @marketingprofs on Twitter. It’s from a site called Information is Beautiful, by David... Read More »