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37Signals

No, 37signals, Planning Is NOT What You Think

by Tim Berry on June 18, 2009

in Business Mistakes, Business Planning

wRich irony: 37signals, publisher of Basecamp, the leading web app for project management, ought to know better than anybody that real business planning is a process, not a plan. After all, they do the kind of nuts and bolts management that makes that happen. Instead, however, Matt of 37signals posted the planning fallacy last week:
If [...]

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