Twitter

New Game: Social Media Snooping vs. Social Media Cleansing

July 13, 2011

The other shoe dropping: Business Insider posted This Company Will Expose All Your Most Embarrassing Online Moments a few days ago. It’s about a service company that helps employers by doing a social-media online background check on a potential employee. It was more than two years ago that I first saw a business plan for [...]

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OK Maybe I Communicate with Logos … But Are They Friends?

April 14, 2011

Social media seems inherently about people, to me, not companies. It’s like a conversation, sort of, but one that has publishing mixed in, so it’s an amplified, recorded conversation. Do you agree? Isn’t this what’s happening on Twitter, Facebook, and LinkedIn? But there are companies there too. Do we engage in conversation with companies? Perhaps, [...]

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My Recommendation About Your Twitter, Facebook, and LinkedIn

March 7, 2011

A couple of weeks ago I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, this blog, and so forth. When they asked me how I managed my online self in social media, my response went something like this: I [...]

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5 Rules for Kindergarten Friends and Twitter

February 21, 2011

Not long ago I was driving a five-year-old grandson to kindergarten when he asked me how to make friends. That’s ironic because networking is hardly my strong suit, but he doesn’t know that. And I guess that’s what kids expect grandfathers to know, so I really wanted to help him. I tried. It sounded like [...]

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Social Media Business Reality Check

February 7, 2011

I took a one-hour flight over the weekend and ended up talking to a smart business owner — she has a bakery in a small town in Oregon — who doesn’t have any Web presence. What’s really cool is that her business, as she described it, is doing just fine. She makes a good living, [...]

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You Are Always Being Judged. Deal With It.

January 4, 2011

I overheard (couldn’t help it; waiting in line) somebody complaining about social media metrics like the Klout score, a measurement of influence. She said: “What’s up with these people to try to judge and rank people?” And I thought to myself: 1. You are always being judged and evaluated… A couple of generations ago we [...]

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Jonathan Fields’ Great Title Idea

January 3, 2011

This is so cool. I’m really jealous. As he finishes up his next book, Jonathan Fields turns to the web and his so-called tribe for help with the book title. In Help Me Choose The Title Of My Next Book, he put a poll onto his blog and promoted in there and in Twitter, Facebook, [...]

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How To Increase Your Klout Score

December 22, 2010

This is just a reminder of how much understatement, and, for that matter, blog formatting can affect the message. I apologize to Jason for including the whole post like this (with the picture) but it works too well to quote out of context. He makes a great point. And the visual works perfectly.

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Twitter is the Brush, Not the Painting

December 10, 2010

On one hand, twitter offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way of the real business. Can both hands be right? Yes. The one hand: I spend [...]

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And I Thought I was a Friend and Colleague…

October 7, 2010

Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect. Sad. Quite a demotion. From friend and colleague to prospect. You do know what I mean, right? [...]

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