April 21, 2011
Strategy step one was understanding identity. Step two is market focus, but always with the realization that you think these two through together, not one by one. Your identity is about uniqueness, strengths, and weaknesses. That influences your choice of target market. And your market influences your identity. They mix together. Most of us make [...]
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March 31, 2011
Yesterday I got this comment to my post Maybe You and I Aren’t As Good At Strategy as We Think, from last November: I’ve been wondering: How do you define “strategy?” Is it possible to brainstorm to arrive at one? What are the “parts” of a good strategy? That’s a really good question, worth a [...]
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How Do You Define Small Business Strategy?
March 31, 2011Yesterday I got this comment to my post Maybe You and I Aren’t As Good At Strategy as We Think, from last November: I’ve been wondering: How do you define “strategy?” Is it possible to brainstorm to arrive at one? What are the “parts” of a good strategy? That’s a really good question, worth a [...]