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Two Paradoxical TED Talks Every Business Owner Should Watch

by Tim Berry

My thanks to Hubspot and post author Mike Whitney for today’s two Friday videos. Whitney included these two in his selection of 4 TED Talks Every Marketer Should Watch, from last year. I want to focus today on these two as not just for marketers, but also essential TED talks for business owners. They go... Read More »

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Paradox of Product Persistence

by Tim Berry

Paradox: On one hand, to keep a business healthy you have to be able to cut mediocre products. On the other hand, some successful products require sticking to them for a long time, stubbornly, to get either the product or the marketing right. Take a minute and think about it, and you’ll find examples of... Read More »

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10 Tips for Starting a Consulting Business

by Tim Berry

Are you thinking of starting a consulting business? Let’s say consulting, engineering, graphic design, SEO or marketing help, something you can do yourself? Here are some tips I’ve garnished from several decades of it. I took my business from high-end professional service to software products, but I’ve never stopped watching the service businesses, and I’m actively involved in... Read More »

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Why All Business Has to be More Social

by Tim Berry

Are trends favoring social businesses over classic “greed is good” businesses? Is all business social business? Or, every day, more business is social? I think so. I hope so. I first heard the term “social venture” in the late 1990s. Back then, social ventures were the odd exception to the norm, making money while making... Read More »

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Planning Is Telling Stories and Making Them Come True

by Tim Berry

You could call this synchronicity. A few years ago I was reading Seth Godin’s All Marketers Are Liars at about the same time that I caught Harvey Cox talking about the power of stories as truth telling in all major religions. I paused to think about the importance of stories in so many different modes... Read More »

Puzzle Piece

Business Consulting Suggestion: Make The Small Modules Work First

by Tim Berry

I knew a man who made a living with complicated mathematical models that he would provide for large companies. He was a professor at the Stanford Business School, but kept his consulting business on the side. "One thing you want... Read More »

The Second Generation VW Beetle

If Your Idea is Any Good It Will Be Copied

by Tim Berry

Good ideas get copied. Yes, you can read all over the web how to protect your idea. And people are recommending patents, trademarks, copyright, all of which you should do whenever you can. People also recommend contract-like non-disclosure and non-compete agreements too, which is sometimes good advice, sometimes impractical. But eventually all good ideas get... Read More »

Displacement

You Need to Understand the Business Principle of Displacement

by Tim Berry

Imagine a bucket of water full to the brim, on a table, right next to a phone and a computer. Now take a brick and drop it into that bucket. Imagine what happens. Water splashes out, right? And that’s probably bad for that phone and computer next to it. Business Principle of Displacement That simple... Read More »

Comedy Tragedy

Stories as Business Strategy

by Tim Berry

Stories are the oldest and probably the best way to communicate ideas, truth, and beliefs. Stories as business strategy can be extremely powerful. Think of the key stories that are foundational in the great religions. Or think about the stories behind the phrases “sour grapes,” “the fox in the henhouse,” and “the emperor’s new clothes.” They... Read More »

Worn Shoes

Experts, Experts Everywhere, and Not a Pause to Think

by Tim Berry

My title for this post is taken (slightly modified, but better known as shown here than in the original) from Coleridge’s The Rhyme of the Ancient Mariner: “Water, water, everywhere, and not a drop to drink.” I’m worried that one downside of our amazingly connected world, in relation to small business and entrepreneurship, is that business experts are everywhere,... Read More »