Hit the Target

Elevator Speech Part 4: Delivery

by Tim Berry

In the real world, you know your so-called elevator speech and you use it when appropriate. Every time you do it, you and it get better. I'd recommend taking time out and working on it, but you probably won't; you're... Read More »

Elevator Speech What You Offer

Elevator Speech Part 3: What You Offer

by Tim Berry

Now explain what that person you're selling to gets. Or the organization. You've personalized the need or want, identified your unique qualities to solve the problem, and now you have to put the need or want in concrete terms that... Read More »

Elevator Speech

Elevator Speech Part 2: Why You?

by Tim Berry

In the next part of your elevator speech address 'why you'? Why your business? What's special about you that makes your offering or solution interesting to the target person or organization you just identified. That was my previous post. This... Read More »

Microphone

Elevator Speech Part 1: The Market Story

by Tim Berry

If you can't say it in 60 seconds, you have a problem. Your strategy isn't clear enough. Nowadays we call it "the elevator speech," meaning a quick description of the business that you could do in the time you share... Read More »

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Which Comes First: Plan or Pitch?

by Tim Berry

It’s not exactly the same as the chicken or the egg, but it has some similarities. I get this question a lot lately, so I decided to take it here to my blog. Don’t pitch a business without planning it first. That’s a lot like trying to film a movie without having a screenplay. You have... Read More »

A Pile of Cash

10 Things Angel Investors Ask About Startups

by Tim Berry

Today the angel investment group I’m a member of (Willamette Angel Conference) finished our eighth year of choosing a startup to invest in. Our investment runs $100K to $500K, roughly. It’s announced every year on the second Thursday in May. The announcement comes later in the day, not here. Our annual angel investors process Every year... Read More »

Video: Startup Funding. Bootstrap. Then “Be So Good They Can’t Ignore You.”

by Tim Berry

I stumbled on this brilliant video of an after-hours startup funding event at the Stanford business school, a panel discussion putting two of the best-known, most influential, and most successful investors (Marc Andreessen and Ron Conway) together with another successful entrepreneur (Parker Conrad, founder of Zenefits), a moderator, and a group of interested entrepreneurs. The... Read More »

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Contrarian Advice on Investment Pitch from a Pitch Veteran

by Tim Berry

“We coach entrepreneurs ‘think big.’ ‘Think change the world.’ That doesn’t mean use adjectives that are not credible. Everybody’s revolutionary and everybody’s disruptive now.” That’s Bill Reichert, managing director Garage Technology Ventures, veteran investor, a board member on multiple startups, and someone who has heard and reacted to hundreds of investment pitches. In this talk... Read More »

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How do I make a good pitch deck for investors?

by Tim Berry

This is my answer to How do I make a good pitch deck for investors? on Quora. First you need to differentiate between the pitch deck you leave behind for its information value – which has more words – and the pitch deck you use when you are there talk, which should be much more pictures than... Read More »

Inc_tell_a_story

7 Steps to Practical Business Stories

by Tim Berry

Remember, stories aren’t just stories. They’re truth and promise and relationships established. They’re vital to business. There’s more truth in stories than in all the statistics ever published. Geoffrey James posted How to Tell a Great Story on Inc.com last month, quoting Mike Bosworth of Solution Selling, and Ben Zoldan, one of his top trainers. So this... Read More »