Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

You Don’t Control Your Brand. Your Customers Do.

Face it: You don’t control your brand; your customers do.

I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customerâ„¢.” If you’re trying to run a business, you choose not to join in at your peril.

If you don’t see the video here, then use this link to the original on youtube.

One response to “You Don’t Control Your Brand. Your Customers Do.”

  1. Wise advice, I couldn’t agree more. The Internet has had a huge impact on small business.

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