Why Didn’t I Think of It Award for Retail Packaging

Great packaging. My wife Vange picked this up at the local health foods store, and showed it to me yesterday. I don’t know what’s in it, or how good it feels, or whether or not it works; but I don’t care. The product name, the jar, and the label made me like it.

The Jar The Label

I’ve been dealing with retail marketing for 15 years now. I’m amazed how much of the marketing boils down to the package itself. In software, it’s the box. Things you might not think of, like how much it weighs, make a big difference. Every nuance matters. For many smaller companies, their main message is the package itself.

For more on this one, here’s the website:

Little Moon Essentials – Soak Your Tired Old Ass!


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