Understand the New World

My Friday video this week in six years old now but still important. This is what is slowly and steadily replacing advertising. Here’s a quote:

There is good news around the corner — really good news. I call it the idea of tribes. What tribes are, is a very simple concept that goes back 50,000 years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever. Lots of people are used to having a spiritual tribe, or a church tribe, having a work tribe, having a community tribe. But now, thanks to the internet, thanks to the explosion of mass media, thanks to a lot of other things that are bubbling through our society around the world, tribes are everywhere.

Here’s the link to the TED site that hosts this talk: Seth Godin on the Tribes We Lead.