Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

The “Sticking to the Plan” Problem

First mistake: sticking to a plan just because you think sticking to a plan is a good thing. Why? When sticking to the plan is like running into a brick wall, get a ladder.

Second mistake: not planning because you aren’t going to stick to the plan anyway. Would you not plan the trip because flights might change? Or the game because the opponents might surprise you? Not hardly.

It’s a business plan, not a straight jacket. It doesn’t narrow your options; it makes them easier to manage. Having the plan gives you a sense of strategy, priorities, long-term goals, steps along the way, responsibilities, interdependencies, metrics, tasks, and resources.

It helps you manage change. So when things change – and of course they will – that’s not more of a problem when you have a plan; the plan connects the dots so you can move things around more quickly.

Sticking to the plan is good when it’s reviewed, and thought through. Consistency is good most of the time. There are two dangers, however:

  1. It’s bad to stick to a plan that was based on assumptions that have since changed. It happens far too often.
  2. The idea that having a plan means being locked in, forced to stick to it, confuses the daylights out of people. They start to argue against having a plan because of it. As if having a plan doesn’t help you navigate better when there are changes. As if having a plan reduces your freedom to change course, which is simply not true.

That’s all I’m saying.

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