Reminder: Good Retailing Still Works

We were walking around Granada last week, enjoying some free time, waiting an hour or so for it to be supper time, when we came across a store selling beautifully wrapped and packaged and classified and marketed and displayed chocolates. Here’s an iPhone picture:

And I apologize, it’s not a great picture but it was a bit on the sly since the owner (I can’t image why) was nervous about this strange man taking pictures with his cellphone. I’m not adding name or address or much detail, out of respect for his wishes.

It was a reminder to me about how important design and presentation are in retail sales. You wanted to grab and hold the very well wrapped and categorized packages. The chocolates were segmented very well into types, styles, tastes, and, in a way that seemed to work very well, gift and occasion types.

Well done!


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