Planning, Startups, Stories


Tim Berry on business planning, starting and growing your business, and having a life in the meantime.

Reading Consumer Reviews

I’ve taken to reading reviews more than ever lately, trusting the wisdom of crowds and all. I’ve had to buy more electronic stuff (had to? No, wait a minute, that’s got to, in my case, I love it) so I’ve done the standard treks through amazon.com, cnet.com, and the main computer stuff review sites.

I’ve been seeing two kinds of standard, identifiable, non-objective reviews that would seem to throw the standard tools (how many stars in amazon.com, for example) off. Watch for these red-flag reviews that skew the database: 

It seems like I’m having to read past the summary, and look at the specific reviews, reading details, to be able to reach some conclusions. Too bad, I think, because we should be able to throw out some of the obvious ones and then look at the star summary of the rest.

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