Fundamentals of BtoB Marketing … Then and Now

This is a simple two-minute video that makes a very powerful point about how fundamentals can change, evolve, and yet, still remain as fundamentals. It was produced by the Business Marketing Association for its 2009 national conference.

I’m told that part of it is a remake of a classic McGraw-Hill “Man in the Chair” commercial from a couple generations ago. I’ll take their word for it. I think the whole thing works.

And if you don’t see it, you can click here for the YouTube original.

For more information on BMA’s “UNlearn” conference and to see the original “Man in the Chair” ad, go to and…


  • MCE Round Table: The Fundamental Things Apply… | Maximum Customer Experience Blog says:

    […] laid the proper foundation? The more things change, the more they stay the same. Check out the Fundamentals of BtoB Marketing—Then and Now from Tim Berry at Planning, Startups, Stories for a fun […]

  • Promotional Products says:

    What a great video. So true, the more things change, the more they stay the same. Just more proof that when marketing you can’t forget about the basic strategies.

  • Steve says:

    Yes, the fundamentals of business and human nature remain essentially unchanged. With that said, the technological tools available to business owners today are wonderful!

  • Kelly says:


    I love it. That’s a great reminder to keep getting your name out there, in positive ways. Thanks!



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