Strategist? No, Please; not Me
By Tim Berry
I don’t want to be a strategist. Yeah, like you, I like to be a thinker. I like analysis. And strategy sounds cool. But the term strategist is too much pomp, arrogance, a relative of using utilize instead of use, or at that point of time instead of then. What reminded me was The Difference Between a... Read More »
More Proof Why You Can’t Ignore Your Online Self
By Tim Berry
For most of us, doing business requires social proof. It’s fact of life. And it’s something you have to do over time. The only way to get there is by doing it over a period of time. So it’s a tough challenge for people who haven’t started. What’s social proof? Daniel Lay describes it in Social... Read More »
You Don’t Control Your Brand. Your Customers Do.
By Tim Berry
Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you don’t see the video here, then use this link to... Read More »
What Part of the Word Publishing Don’t You Understand?
By Tim Berry
Warning: this is probably just a waste of time, but still, I was curious, then fascinated, as I read Investigative Journalist Claims Her Public Tweets Aren’t ‘Publishable;’ Threatens To Sue Blogger Who Does Exactly That on Techdirt. My first reaction: It’s publishing. Look up the definition. Published and not publishable are opposites. It’s an interesting story, though,... Read More »
7 Reasons I’m Loving Rebelmouse
By Tim Berry
(Update: Eight years later, Rebelmouse is still going strong. But the specific features in this post are no longer the latest. The sites used as examples are no longer live.) I’m loving Rebelmouse* and if you’re running a business, and acknowledging the importance of social media, you will too. Its main benefit is pulling all... Read More »
I Can Find Research to Prove Anything
By Tim Berry
One of these days I’m going to start a new consulting company based on the sad truth that in today’s world a good search turns up nice-looking data to prove anything. For example, you want eggs to be bad for you? We’ll find research to prove it. No? You want eggs to be good for... Read More »
True Story: Social Media Morality Tale
By Tim Berry
The Chronicle of Higher reported last week on this news item on a social media director getting caught lying about her resume and exposed via social media: … social-media director quit her post on Monday after it was alleged that she had lied about graduating from college on her résumé—an assertion that, ironically, first bubbled up... Read More »
Can Research Make You Dumber?
By Tim Berry
(Reposted with permission from my social media business plans blog) Can research make you dumber? It can if you believe it. I just read Can Facebook Make You Fat and Poor? on Mashable. It’s a post by David Mielach, of BusinessNewsDaily. In particular, the researchers found that social media users were more likely to binge eat and... Read More »
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