Coming Crisis of Social Metrics

by Tim Berry

I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone to far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We... Read More »

10 Marketing Plan Essentials for 2016

by Tim Berry

(Note: I posted this last week on the SBA Industry Word blog as 10 Essentials of A Marketing Plan in 2016.) Clearly, technology has changed marketing a lot. We fast forward through ads on television and block them on our devices. We have amplified word of mouth in social media. We pour over analytics and metrics.... Read More »

Business Lessons Learned in the Quarterback’s Endorsement

by Tim Berry

In the stadium, on the field, confetti everywhere, the Super Bowl is over, the winners celebrate. Team, journalists, and celebrities surround the star quarterback, 39 years old, whose team has won. This is the perfect end to a stellar career in pro sports. He has millions of eyes on him as he says: “I’m going... Read More »

social media earthquake

Social Media Marketing Earthquake, Content Tsunami

by Tim Berry

(My latest column in the Eugene Register Guard. Click here for the original. Reposted here with permission) Social media marketing earthquake The social media marketing earthquake is already here. And, in keeping with the forecast theme in this month’s blue chip, here’s a prediction: content marketing tsunami. The shaking started as social media took off... Read More »

Which is Better: Great Product or Great Marketing?

by Tim Berry

Every once in a while the world gets a great product that’s so good that the marketing follows almost automatically. Mosaic was like that in 1994, Facebook 10 years later, and Twitter, sort of, as well. And of course they did have marketing, even early on, but they were driven by their products. Those are... Read More »

Marketing Today: Sparing, Sharing, Caring

by Tim Berry

The principals of marketing don’t change. It’s still getting people to know, like, and trust you. But what works for marketing today has changed a lot, and continues to change, as technology levels the playing field and companies and people intermingle on even terms. Here’s what I see working: Sparing Winners are sparing their target... Read More »

New Fremium Formula Pits Revenue Against User Satisfaction

by Tim Berry

What would you think of a restaurant that offered really good food, but the salad is free and the dressing is extra? The potatoes are free but the sour cream is extra. The soup is free but heating it costs extra. And table service is free if you wait two hours, but table service in... Read More »

You Don’t Control Your Brand. Your Customers Do.

by Tim Berry

Face it: You don’t control your brand; your customers do. I like this simple 3-minute Jim Blasingame video explaining what he’s calling “The Age of the Customer™.” If you’re trying to run a business, you choose not to join in at your peril. If you don’t see the video here, then use this link to... Read More »