Nice People Can be Bad Bosses. Way Too Often.

by Tim Berry

I’m troubled. The problem, in a nutshell, is that saying jerks and idiots are bad bosses is a bit too easy. It implies that not being a jerk or worse makes you a good boss. And that’s not always true. Nice people can be bad bosses. I like Bob Sutton’s work a lot. He blogs... Read More »

Don’t Underestimate Beachhead Strategy

by Tim Berry

I like beachhead strategies. The term comes from military strategy, meaning that as you invade enemy territory, you need to focus your strength and concentrate on winning a small border area (the beachhead) that becomes the stronghold from which you’ll advance into the rest of the territory. That’s what the allies did, successfully, in the... Read More »

The 6 Most Expensive Words in Business

by Tim Berry

I saw this on Twitter yesterday, posted by Meghan Biro: Remember that the six most expensive words in business are: “We’ve always done it that way.”–Catherine DeVrye She makes a good point. In my 30+ years in business I’ve seen way too much of “we’ve always done it that way” and I’d like to think... Read More »

Relationship Cluelessness Celebration Day

by Tim Berry

What's wrong with this picture? Or maybe I should ask how many different things are wrong with it? I read about Spouse 2.0 day in the New York Times. No, it's not a joke. The Times says: To celebrate, founders... Read More »

About Marketing Yourself

by Tim Berry

Marketing yourself requires an abandon that's hard to get right. Have you ever read the one about "sing like nobody's listening" or "dance like nobody is watching?" Do you get my point? When I lived in Mexico City, an ex-brother-in-law... Read More »

For Great ROI, Sell More to Existing Customers

by Tim Berry

That -- the title to this post -- might seem obvious, but we forget so easily, as we struggle to grow the business, and especially as we contemplate an economic downturn (free-fall?). The best ROI is selling more per customer... Read More »

Reminder: Good Retailing Still Works

by Tim Berry

We were walking around Granada last week, enjoying some free time, waiting an hour or so for it to be supper time, when we came across a store selling beautifully wrapped and packaged and classified and marketed and displayed chocolates.... Read More »

5 Ways to Generate Healthy Change

by Tim Berry

In a thoughtful post on Duct Tape Marketing today, John Jantsch offers an answer to an important question: "How do I grow my business?" He titles that "The Ultimate Secret to Business Growth." I talk to business owners every day... Read More »