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True Story: Twitter, Business, An Introvert Looking Out

The other day I read Can Twitter Rescue Introverted Students? in the Education section of It reminded me of what Twitter has done for me in business. This is a true story.

I believe in the essential truth the Jungian personality types and I’ve tested myself several times. I always test close to the border between introvert and extrovert, but I keep switching. It seems like if I test myself during a time that I’m doing a lot of workshops and speaking, I come out slightly extrovert. If I test myself during a time that I’m doing mostly writing, alone, I come out introvert.

This wavering explains how I can be a loser at a cocktail party and a ham when I’ve got a microphone and an audience. It explains how I can be clumsy at networking when it means asking favors of people I’ve failed to keep up with, but not so bad when networking is about doing favors and keeping up with friends. And it explains how I could start and grow my own business business, but like the writing and programming part of it way more than the meetings and management part of it.

And then I discovered Twitter. If it really were a giant cocktail party with strangers, I’d hate it. But no; from the outside in, it’s a giant window to a world of people offering information, advice, opinions, and good links. And from the inside out, it’s a microphone for information, advice, opinions and good links. And I love it. In the illustration, you see a random shot of my Tweetdeck view of Twitter, which sits on one of my two monitors, always, when I’m in my office.

Now I meet people not as strangers but as fellow authors and publishers, because Twitter is publishing, not talking. And I get to know them easily through what they offer in 140-character pieces to the rest of the world. And the special reward is now I often get to meet them in person, or on the phone first and then in person, but it’s no longer like a cocktail party meeting strangers; it’s meeting a friend who is already a friend.

It’s fascinating. It’s fun. And it’s great for business, at least for my business, which is a lot about business planning, small business management, and entrepreneurship. My Twitter self has been recommended by the New York Times, Business Week, Business Insider, and others. And if you’re reading this (thanks for that, by the way) then the odds are the networking effects of social media helped you find it.

Fun, interesting, and good for business? That’s a good combination.


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