Oh, wait, I’m sorry: I should call it content, as in content marketing. It’s not just writing, or blogging; it’s content creation. Or, in a delightful post on the oatmeal.com, simply Making Things.

There’s a lot there, on that one post. It scrolls a long way, panel after panel. Here is one of my favorites. I recognize this feeling. Do you?

That’s just two panels of more than a dozen. The piece goes on, getting even better as you scroll down. Near the bottom it gets to this …

… which is an interesting statement. In context it comes right below the next one here, which explains the  the proverbial “where he’s coming from:”

By the time I’d read this I wanted to know who the author is. The site doesn’t really say. I’ve been aware of The Oatmeal and posted excerpts before. He makes such earthshaking topics as 10 words you need to stop misspelling and how to use an apostrophe actually grab a reader and stick to your innards. Really good work. Great style, fun, but important.

The site doesn’t say, but I found it on Wikipedia. His name is Matthew Inman. He makes a lot of money, Wikipedia says. I’m glad. He deserves it.

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