Fair question. Reminds me of Bob Sutton’s Really, I Write it Myself. So do I. Bob thanks his editors, and so do I. But yeah, I write it all myself. (Well, there was that one guest post on angel funding, but it was the only exception.)

It’s a full-time job

To all the real business people feeling insufficient because experts say they’re supposed to be doing all this as a sideline, I say: relax. That’s a myth. A post now and then and some tweets here and there, maybe; but this blogging I do is a full-time job.

I go to the office every day, and I’m there all day except meetings (and traveling, and teaching, and speaking gigs, and angel investment, but that detracts from my point, so forget I said it).

I’m often writing at night too. And on weekends.

I also use scheduling. For example, I’m on vacation with family today, so I wrote this last Saturday, to be posted today.

Repeat: it’s a full-time job. It doesn’t just happen.

It’s no coincidence that my new life blogging and writing and speaking and teaching, and tweeting too for the last few months, was a delightful baby-boomer late 50s career change. While I’m still employed full time by Palo Alto Software, the company I founded, I don’t run it. Nobody reports to me. As I said in yesterday’s part 1, my business card says “President” but it should say Chief Blogging Officer.

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