Russ Capper of the BusinessMakers show interviewed me three weeks ago for a 20-minute segment on that show. In this snippet be focus in on one two-minute piece of that that he calls “the BusinessMakers Classic Minute.

It comes down to two points:

First, the myth of persistence. Persistence doesn’t make a business succeed. It’s what’s left over after all the other causes of failure have been scraped off.
Second, the most important single factor is value. Give customers value.